Saturday, 5 December 2015

Classe | Girl in Prada

What does it take to build powerful brands like Miu Miu and Prada? What does it take to be worth 3.4 billion dollars? What does it take to create a brand that speaks fluent adage? 
The ability to think like and unlike the masses simultaneously to create outrageously clever concepts. 

Sometimes I think of refining my style because the business side of my brain says simple is commercial and commercial sells. Then Miuccia Prada reminds me that fashion isn't art. Fashion is commercial. Now that doesn't mean the creativity ends there. What it means is that you must work smarter to turn boundaries into advantages. 

For many years, I missed the intelligent part of fashion (blaming the glamourisation of fashion and celebrity construct) which left me in utter frustration. It turns out I wasn't looking closely enough in the first place. Most people don't look close enough. We're stuck in a world where skin defines sexy but Miuccia Prada says otherwise. Miuccia Prada says sexy is intangible. 

I've always felt a bit wilder than the other girls. With acute opinions, raging passion, the will to achieve the impossible, to drink more wine than necessary and to rely on melancholy as much as happiness. I never fit in. It used to bother me. It doesn't anymore.

Prada Girl

Leaving the local library at 6AM in the morning having just finished a classic Jackie Collin's. Page turner created only to leave the heart racing. Hair loosely tied back. No makeup. No nail polish. A palm imprint on my chin from resting my elbow on the table. Legs crossed in the darkest pair of tight denim jeans. Patent black boots. A long ombre coat of aubergine and copper. A white button down shirt placed under a loose black t shirt with the words 

"B E  B O L D  O R  I T A L I C.  N E V E R  R E G U L A R." 

spawled across the chest. Who needs sleep? 3 hours should do before meeting friends at an Andy Warhol exhibition. 


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